The ideas bank: where to keep what doesn't have a date yet

A good content idea rarely shows up in the planning meeting. It shows up in the middle of a shoot, scrolling the feed at eleven at night, in a passing remark from the client. If it has nowhere to go, it's gone.

Why ideas get lost

They stay with whoever had them. In one person's phone notes, the team can't see them.
They lose their context. "Do that trend" makes sense in the moment and none a week later.
They get mixed into the calendar. A post with no date in the middle of the week gets in the way of planning, and an idea with a made-up date turns into a commitment nobody made.

What an ideas bank needs

To be quick to jot down. If it takes more than ten seconds, nobody does it. One line is enough: the title and, if there is one, the reference link.
To keep the reference with it. The Reel that inspired it, the screenshot, the trend's audio. Without the reference, the idea loses half its meaning.
To belong to the team, not one person. Everybody sees it and can comment: the editor knows if it can be shot, whoever plans knows if it suits the client.
To hold a draft, not a script. The idea doesn't have to be ready. Two sentences of "how it would go" are enough until it gets a date.
To become a post without redoing anything. When the time comes, the idea goes to the calendar with the draft already as its script, and leaves the bank.

A simple routine

Any time: thought of it, wrote it down. No judging whether it's good.
Once a week, at planning: go through the bank. Each idea has three possible fates: it becomes a post with a date, it gets a better draft, or it goes.
Once a month: look at what became a post and what didn't move. An idea sitting there for two months probably won't happen; it's fine to delete it.

The sign it's working

The planning meeting stops starting from scratch. Instead of "what do we post next week?", it starts with "of these twelve, which go in?". And the team stops hearing "I mentioned that, remember?" from the client — because it was written down.

In Tucan, the ideas board sits next to the calendar, and an idea becomes a post in one click. The steps are in The ideas board.